Delta Air Lines — Atlanta, Georgia, United States
Delta’s Performance Marketing team is focused on converting interest into action—helping customers understand what’s available to them and motivating purchase. We translate strategy into conversion-focused execution through high-impact, cross-channel campaigns and touchpoints. As a Performance Marketing Specialist, you will bring our retail engine to life by managing the day-to-day execution of campaigns and promotions. You’ll play a critical role in helping customers find, understand and buy Delta products – working closely with internal teams to deliver seamless, performance-minded marketing across paid and owned channels. This role is ideal for a detail-oriented marketer with strong organizational skills, a strategic mindset, and a passion for influencing customer decisions through thoughtful, well-timed content. Key Responsibilities • Execute campaign deliverables that support Delta’s retail engine, including core product promotions, tentpole retail events (e.g., Summer Retail, Cyber Monday), and cultural calendar activations. • Manage the production and deployment of assets across email, paid media, and digital channels—ensuring clear, timely, and conversion-focused execution. • Track and analyze campaign performance in partnership with Analytics, surfacing insights that improve future tactics and inform brief development. • Maintain integrated calendars and trackers that organize upcoming retail campaigns, performance insights, and business priorities in one place. • Partner with channel, creative, and product teams to align messaging, optimize customer flows, and ensure tactical execution ladders up to broader goals. • Lead routing, QA, and approvals for creative assets, proactively identifying roadblocks and opportunities for smoother workflows. • Support planning and prep for retail campaigns, helping translate business inputs into marketing briefs and tactical next steps. • Balance multiple campaigns and priorities, adapting to business needs while delivering high-quality work on time.
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